Production Release Date: Monday, May 11, 2020 beginning at 5:00 pm PT
Platforms: B2B, B2C
Release Type: Hotfix
Environments for Testing: Sand 10(code updated EOD on 5/11/2020)
eCommerce (B2C) Donations
Custom donation messaging for every use case and audience
This feature will allow you to configure different content on the eCommerce (B2C) donation page and donation widget, for as many scenarios as you can envision. For example, when planning your email marketing campaigns and appeals, you will now be able to tailor the message on the B2C donation page and donation widget to match the messaging in your emails.
By using query parameters in the links you send (e.g. '?text=xxxx'), your tailored messages will appear for:
Each appeal you send out, allowing for custom landing pages tailored to the audience.
Each link you program from your website, allowing for the content on the donations page to match the content on your site.
The sky is the limit with what's possible! Checkout some examples below.
Messaging catered to an appeal during closure
Messaging catered to an appeal upon reopening
Specify the campaign, appeal and fund in your marketing links
Additionally, you can include a campaign, appeal and/or fund as a query parameter in your marketing link so the user doesn't have to select anything when donating online.
The values you define will be automatically saved into ACME reporting for each donation submitted via that link.
Tie it all together
You can use any combination of these query parameters to optimize the experience for donors in your email marketing campaigns.
For example, let's say you have a COVID-19 reopening appeal to donors over 55 and want to customize the donation messaging to request their continued support and assure them of the measures you are taking to safely reopen. Simply include the query parameters for your Appeal and Text in the link you send.
Track via Google Analytics
For those using Google Analytics (GA), the links you send in marketing emails will automatically feed into your GA tracking data as donors click through and view online.
Check out our support documentation articles to learn how to configure all of these options.